History Of Erewhon, Natural Foods Pioneer In The United States

by on Jun.12, 2015, under Books, Free

Aveline Kushi, founder and owner, kneels front row, far right

Released in April of 2006 is a free online reference book (in downloadable PDF format) on the “The History Of Erewhon: Natural Foods Pioneer In The United States” that was written and prepared by William Shurtleff and Akiko Aoyagi, authors of “The Book Of Tofu” and other similar titles. The book was put together with the help of former Erewhon employee, Patricia Smith and my father’s (Michio Kushi) office along with many others who were involved in Erewhon over the years.

The name “Erewhon” (“nowhere” spelt backwards -with the “w” and the “h” switched) comes from Samuel Butler’s book of the same name about a fictitious utopian world where the sick were thrown in jail for violating nature’s laws and the criminals were sent to the hospital. The book was a favorite of macrobiotic teacher, George Ohsawa.

Erewhon, with the help of its many forward thinking employees, began the natural and organic foods industry in the United States. when it opened its doors in April of 1966 in Boston. It contacted many farmers and growers and asked them to grow organic crops for the first time. Many former employees left Erewhon and started many other companies and brand names that are now familiar in every Whole Food Supermarket.

Erewhon introduced whole cereal grains and beans as a bulk commodity in natural foods stores along with quality Japanese traditional foods. It also introduced items such as whole wheat flour, natural peanut butter, packaged granola and many other items.

Today, Erewhon is known only as a brand name for some whole grains cereals and as a natural whole food supermarket in the Los Angeles area but the whole of the natural and organic foods industry owes it’s start to macrobiotics and the work of the many employees of Erewhon.

Some of the many food companies and brand names inspired by macrobiotics include:

  1. Erewhon
  2. Eden Foods
  3. Westbrae
  4. Nasoya
  5. Imagine Foods
  6. Grainassance
  7. Traditional Medicinals
  8. Aubrey Organics
  9. Lundberg Family Farms
  10. Whole Food Supermarkets
  11. Muso Foods (Japan)
  12. Mitoku (Japan)
  13. Lima Foods (Belgium)

And many, many more…

Many thanks to William and Akiko and to Patricia Smith for documenting this bit of history for everyone to read!

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“Cancer and Diet”, the 1980 East West Foundation Report

by on Dec.22, 2009, under Books, Free

CD_coverKushi Publishing, Inc. is proud to make available as a free download, for limited time only, the seminal report “Cancer and Diet” (in PDF format) that was published by the East West Foundation, Inc. in 1980. The “Cancer and Diet” report is a summary of presentations that were given at annual conferences on Diet and Cancer. The report was compiled and edited by John David Mann. It includes a full report and recommendations by Michio Kushi, Founder and President of the East West Foundation, reports by Robert Mendelsohn, M.D., Marion Tompson, President of La Leche League, Anthony J. Sattilaro, M.D. and several cancer recovery stories. Please enjoy this timeless influential work which is still as relevant today as it was thirty years ago.

Click this link to view or download the PDF Document: “CANCER AND DIET”

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Michio Kushi’s “Spirals Of Everlasting Change”

by on Mar.19, 2009, under Audio, Audio-Visual, Free, Videos

spiral_album_coverKushi Publishing, Inc. is proud to release an enhanced digital and online version of the only LP vinyl album ever released by Michio Kushi, “Spirals Of Everlasting Change”, containing 7-tracks of high quality audio recording.  “Spirals Of Everlasting Change” was originally produced and released in November, 1972 by John J. Bellicchi (INYO International) and contains music by Steve Shapiro.

Among these recordings Michio reminisces about his youth, his meeting with George Ohsawa and explains what initially started him on his quest for world peace. Michio also provides his timeless outlines of his world view including the order of the foods we should be eating, understanding yin and yang and the laws of change in order that we may find health, happiness and the understanding needed to create One Peaceful World.

This digital version includes a full read-along transcript transcribed by Marc Van Cauwenberghe.  The analog to digital audio conversion was done by Tenji Kushi, and the final audio-visual digital presentation was put together by Phiya Kushi.  We hope you will enjoy these timeless words of wisdom from Michio Kushi.


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